Marketing is the process of strategically engaging target audiences with relevant products and services to increase sales. Marketers research behavior, follow trends, and forecast what consumers will want to buy, then use advertising methods to help their company stand out from the crowd. Marketers create, communicate, and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders.
B.S., B.A., AND MINOR
Engage with a variety of real businesses and receive feedback from industry professionals. Challenge your creativity as you work in teams to find new solutions for case-studies. Perfect your pitch with video and audio recording in our three sales rooms, or gain genuine insights from consumers in the focus group lab.
Students studying marketing acquire and strengthen creativity, innovation, strategy, quantitative data processing, research, problem solving, content management systems, and critical thinking skills.