Mission Statement and Student Learning Outcomes

The traditional program prepares students for careers in print, electronic and digital media or for college-level teaching, and provides a foundation for those students who elect to continue their studies at the Ph.D. level. The traditional program includes a mix of face-to-face, online, and hybrid courses and normally takes two years for completion of the required 36 semester hours.

Much of the language below comes from The Accrediting Council on Education in Journalism and Mass Communications.

USFSP’s JMS MA is an ACEJMC-accredited program, and we align our learning compact to their core values and competencies.

Content / Discipline Skills
  1. Ethics: Students will demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
  2. Law: Understand and apply the principles and laws of freedom of speech and press, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievance.
  3. Technology: Apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world.
  4. Theory: Understand concepts and apply theories in the use and presentation of images and information.
Communication Skills
  1. Editing: Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
  2. Numbers: Apply basic numerical and statistical concepts.
  3. Visual Literacy: Understand and apply visual theories and related design techniques.
  4. Writing: Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
Critical Thinking Skills
  1. Critical Thinking: Think critically, creatively and independently.
  2. Research: Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
Civic Engagement
  1. History: Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  2. Business and Entrepreneurship: Understand emerging business models and entrepreneurial skills related to changes in the business of journalism.
Multiculturalism / Diversity
  1. Global/Cultural Diversity: Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.
  2. Individual/Domestic Diversity: Demonstrate an understanding of gender, race/ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.