World Renowned Graphic Designer Shares Expertise and Career Advice with USFSP Students

Stefan Sagmeister (center) worked with USFSP Professor and internationally distinguished Master Printer Erika Greenberg Schneider (far right) and her undergraduate students on a print and answered questions on design school and skills needed to advance in the design world.

Stefan Sagmeister (center) worked with Professor Erika Greenberg Schneider (far right) and her students on a print as well as answered questions on skills needed to advance in the design world.

(Dec. 15, 2017) – Stefan Sagmeister is an acclaimed graphic designer who has received two Grammy awards for album designs. He is one of the most frequently invited TED speakers and an American Institute of Graphic Arts medalist. And he took part in a print production and answered student questions during a visit to USF St. Petersburg earlier this month.

Working with USFSP Professor and internationally distinguished Master Printer Erika Greenberg Schneider and her undergraduate students, Sagmeister helped to finish a print that will hang outside the University Student Center ballroom. He then held a humorous and sweeping Q&A session with about 50 students, alumni and faculty. Sagmeister spoke on his positive experience in design school, the changing role of technology and the value in developing certain skills to advance in the graphic design world.

“Some years ago, I read a story in a business magazine that interviewed CEOs of Fortune 500 companies on what qualities and strategies made them the leader of the company. The one mentioned the most by far was tenacity and I, too, very much believe that for designers as well,” said Sagmeister.

“On top of that, when it comes to designers,” Sagmeister added, “You will be successful if you take form seriously and are able to make things look good in any contemporary context and way.”

The USFSP Graphic Arts program challenges students to investigate new ways of solving complex, visual problems by learning formal principles of design, conceptual and critical thinking skills and application of advanced digital technologies. This involves students working together, examining outcomes, listening to informal lectures and engaging in passionate discussions.

Students working on a new print that will hang outside the University Student Center Ballroom.

Students working on a new print that will hang outside the University Student Center Ballroom.

“Stefan is one of the most important graphic designers working today and for him to give of his time to work with these students and provide his own career and life lessons was just a valuable experience,” said Greenberg.

Sagmeister has designed branding, graphics and packaging for clients as diverse as the Rolling Stones, HBO, Jay Z, the Guggenheim Museum and Time Warner. His art design has been mounted in major cities across the world, from New York to Tokyo.

He is the third acclaimed designer who has visited with USFSP graphic design students in the last couple years. Earlier in the year, the program hosted Harry Pearce, principle designer at Pentagram London. In 2015, Paula Scher of Pentagram NY visited USFSP to talk with students.