Artist Lecture: Designer Paula Scher Visits Campus

Paula Scher, left, partner in the New York office of Pentagram and Erika Greenberg-Schneider with an original woodcut

Paula Scher, left, partner in the New York office of Pentagram and Erika Greenberg-Schneider with an original woodcut “You Me” image Scher created with USFSP Graphic Design students and printed by Greenberg-Schneider

Paula Scher is an iconic, American graphic designer whose clients have included Tiffany & Co., Bloomberg, Microsoft, Coca-Cola, the Museum of Modern Art, the Metropolitan Opera and the New York City Ballet, to name but a few. Her work has been exhibited all over the world and is in the permanent collections of museums from New York to London to Paris.  Paula Scher recently lectured to students of USFSP’s Erika Greenberg Schneider, assistant professor and Master Printer.

“What excites me about Paula Scher as a creator,” said Greenberg-Schneider, “is that, like an acrobat, she walks that fine line between Design and Fine Art and finds her balance between them.”

More information about USFSP’s Graphic Design program.