The Consumer Insight and Sales Lab (CISL) at the Kate Tiedemann College of Business is a state-of-the-art facility conveniently located on the campus of the University of South Florida St. Petersburg. This multi-purpose space provides community partners with the resources to:
- Conduct live focus groups for consumer research
- Obtain insights from USFSP faculty and students
- Conduct sales training in recording-enabled role play rooms
- Perception Analytic Dials providing real-time feedback on video and digital products
Focus groups are moderated by an experienced facilitator and community partners have access to highly qualified faculty for data interpretation and action plan development.