Alison Watkins , Ph.D.
Associate Dean for Graduate & Certificate Programs
and
Associate Professor of Information Systems & Decision Sciences
Contact Information
Office: BAY 114
Phone: 727-873-4086
Fax: 727-873-4192
Email: awatkins@mail.usf.edu
Education
Ph.D., University of Plymouth
M.S., University of Plymouth
B.S., Babson College Recent Publications
Hill, R. P., and Alison Watkins (2011). "Morality in marketing: Oxymoron or good business practice?" Journal of Business Research, 64 (8) 922-927.
Cassill, D. L., Hardisty, B., and Alison Watkins (2010). "A 4-D natural selection model illuminates the enigma of altruism in the Shedao Pit Viper." Journal of Bioeconomics, 13 (1) 17-29.
Cassill, D., and Alison Watkins (2010). "The evolution of cooperative hierarchies through natural selection processes." Journal of Bioeconomics, 12 (1) 29-42.
Hill, R. P., and Alison Watkins (2009). "The profit implications of altruistic versus egoistic orientations for business-to-business exchanges." International Journal of Research in Marketing, 26 (1) 52-59.
Watkins, A., and Hill, R. P. (2009). "A simulation of business-to-business decision making in a relationship marketing context." Industrial Marketing Management, 38 (2009) 994-1005.
Watkins, Alison, and Ellen Hufnagel (2007). “Video Vignettes: Teaching Computer Programming to the MTV Generation,” Decision Science Journal of Innovative Education, 5 (2).
Hill, Ronald, and Alison Watkins (2007). “A Simulation of Moral Behavior within Marketing Exchange Relationships,” Journal of the Academy of Marketing Science, 35 (3) 417-429.
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