Philip Trocchia, Ph.D.
Associate Professor, Marketing

Education

Ph.D., University of Alabama, Marketing

M.B.A., Michigan State University, Marketing

B.S., GMI Engineering & Management Institute, Industrial Administration

Recent Publications

Ainscough, T. L., Decarlo, T. E., & Trocchia, P. J. (2012). Company environmental and societal positions as sources of competitive advantage: Consumer-and retailer-level effects. Journal of Food Products Marketing, 17 (4).

Smothers, J., Bing, M. N., White, D., Trocchia, P. J., & Absher, K. (2011). From the follwer's viewpoint: A configuration approach to the ideal academic leader. Journal of Leadership & Organizational Studies, 18 (3) 293-307.

Braunsberger, K. & Trocchia, P. J. (2011). Sociological factors influencing high-risk physical activities among adults: A conceptual analysis. Marketing Management Journal, 21 (1) 180-194.

Ainscough, T. L., Trocchia, P. J., & Gum, J. R. (2009). Consumer rental car choice: Price, agent, and brand effects. Journal of Business Economics Research, 7 (7) 39-48.

Trocchia, P. J., & Langan, R. J. (2009). A closer look at college football spectators. Journal of Business for Entrepreneurs, 2009 (4) 60-78.

Ainscough, T. L., Brody, R. G., & Trocchia, P. J. (2007). Identity theft and consumers' reaction to preventive technological innovations. Psychological Reports, 101 (1) 250-258.

Trocchia, Philip J., Diane L. Swanson, and Marc Orlitzky (2007). "Digging Deeper: The Laddering Interview, A Tool for Surfacing Values," Journal of Management Education, 31 (5) 713-729.

Trocchia, Philip J., Sharon E. Beatty, and William W. Hill (2006). "A Typology of Motor Vehicle Consumers Using Motives for Leasing Versus Financing,” Journal of Consumer Behaviour, Vol. 5 (4), 304-316.

Trocchia, Philip J. and Thomas L. Ainscough (2006). "Characterizing Consumer Concerns About Identification Technology," International Journal of Retail & Distribution Management, 34 (8), 609-620.