Karin Braunsberger, Ph.D.
Associate Professor
Marketing
Contact Information
Office: PNM 105 B
Phone: 727-873-4082
Fax: 727-873-4571
Email: braunsbe@mail.usf.edu
Education
Ph.D., University of Texas, Arlington, Marketing
M.B.A., University of Texas, Arlington, International Marketing
M.A., Johann Wolfgang Goethe Universitaet, English Recent Publications
Braunsberger, K., & Trocchia, P. J. (2011). Sociological factors influencing high-risk physical activities among adults: A conceptual analysis. Marketing Management Journal, 21 (1) 180-194.
Braunsberger, K., & Buckler, B. (2011). What motivates consumers to participate in boycotts: Lessons from the ongoing Candian seafood boycott. Journal of Business Research, 64 (2011) 96-102.
Braunsberger, K., & Buckler, B. (2009). Consumers on a mission to force a change in public polilcy: A qualitative study of the ongoing Canadian seafood boycott. Business and Society Review, 114 (4) 457-489.
Braunsberger, Karin and Roger Gates (2009), “Developing Inventories for Satisfaction and Likert Scales in a Service Environment,” Journal of Services Marketing, 23 (4) 219-225.
Braunsberger, Karin, R. Brian Buckler and Michael Luckett (2008), “Dimensions of Total Product Knowledge in Hospital Environments,” Journal of Services Marketing, Vol. 22 No. 7, 505-519.
Braunsberger, Karin (2007), “The Founding of a Nonprofit Organization as a Teaching/Learning Experience: A Case Study in Service Learning,” Journal of Nonprofit and Public Sector Marketing, Vol. 18 No. 1, 21-36.
Braunsberger, Karin, Hans Wybenga, and Roger Gates (2007), “A Comparison of Reliability between Telephone and Web based Surveys,” Journal of Business Research, Vol. 60 No. 7, 758-764.
Braunsberger, Karin, R. Brian Buckler and David Ortinau (2005), “Categorizing Cognitive Responses: An Empirical Investigation of the Cognitive Intent Congruency among Independent Raters and Original Subject Raters,” Journal of the Academy of Marketing Science, Vol. 33 No. 4, 620-632.
Braunsberger, Karin, Laurie Lucas and David Roach (2005), “Evaluating the Efficacy of Credit Card Regulation: An Elaboration Likelihood Model Approach,” International Journal of Bank Marketing, Vol. 23 No. 3, 237-254.
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