Dan Saginario, OVP of Brand Marketing at HSN, is the featured speaker at the 2013-14 inaugural Bayside Business Forum.

Walgreens Bayside Business Forum to focus on HSN brand marketing

The 2013-2014 season of the Walgreens Bayside Business Forum will kick off with a discussion of one of the most pressing concerns of brand managers and marketers today: how to turn consumers into evangelists who will voluntarily share their love for a brand with their friends and contacts online.

The forum, “HSN Redefines the Shopping Experience,” will be held Sept. 13 from 7:30 a.m. to 9 a.m., at Franklin Templeton, 100 Fountain Parkway N, St. Petersburg.

Dan Saginario, HSN’s Vice President of Brand Marketing, will share how HSN is breaking down boundaries and redefining the shopping experience through the new era of Boundaryless Retail.

“Today’s consumers expect more than satisfactory customer service in exchange for their  business. They expect great experiences and relationships with brands,” said USF St. Petersburg College of Business Dean Maling Ebrahimpour, Ph.D.

“When it comes to developing relationships with customers based on trust, empathy and deep insight into their changing needs and lifestyles, few companies do it better than HSN. We are thrilled to have Dan share his expertise with us and look forward to an engaging talk.”

The Walgreens Bayside Business Forum is presented by the USFSP Dean’s Advisory Council of the College of Business. The series focuses on interdisciplinary collaborations that are shaping Florida’s business future.

The Forum is free and open to the public. Continental breakfast and coffee will be served. Seating is limited, so reservations are requested. To RSVP, please call (727) 873-4700 or e-mail cob-events@usfsp.edu by Wednesday, September 11.

USFSP and LocalShops1 to present St. Petersburg mayoral forum

USF St. Petersburg will partner with LocalShops1 to present a general election forum for St. Petersburg mayoral candidates focused on economic development and the concerns of small businesses.

The forum, free and open to the public, will be at 6 p.m., Sept. 10 at the USFSP University Student Center Ballroom, 200 6th Ave. S. A public reception preceding the forum begins at 5 p.m. Complimentary parking will be available at the USFSP garage, 250 5th Ave. S. View campus map and get directions.

William Jackson, Ph.D.

William Jackson, Ph.D.

The forum will feature incumbent Mayor Bill Foster and challenger Rick Kriseman, the two candidates who emerged from the Aug. 27 city primary. William Jackson, Ph.D., USFSP professor of Entrepreneurship and Innovation and Director of the USFSP Entrepreneurship Program, will be among the panelists asking the candidates questions.

The forum will be moderated by USFSP political science professor Judithanne Scourfield McLauchlan, Ph.D., associate director of the USFSP Bishop Center for Ethical Leadership and Civic Engagement.

Judithanne Scourfield-McLauchlan, Ph.D.

Judithanne Scourfield-McLauchlan, Ph.D.

The forum is presented by LocalShops1 and USF St. Petersburg and sponsored by the League of Women Voters of the St. Petersburg Area, the USFSP Student Government Association and the USFSP Bishop Center.

“We are pleased to have two of our top academic experts from business and political science participate in this important event,’’ said Vivian Fueyo, interim regional vice chancellor for academic affairs. “This is another great example of the kind of community partnerships and civic engagement USF St. Petersburg values.”

The panelists will ask questions of the candidates, including those submitted by the audience. The other panelists include Mark Lombardi-Nelson, USFSP Student Government President and member of the USF System Board of Trustees; Linda Hersey, freelance journalist; Jack King, Three Birds Tavern co-owner; and Mo Venouziou, LocalShops1 vice president.

“Small, locally owned businesses are the foundation of our local economy, and we are excited to hear the candidates’ plans to help existing businesses prosper and new ones get off the ground,” said Ester Venouziou, founder of LocalShops1, founded in 2008 to connect shoppers with business owners and to offer advocacy, support and education to locally owned businesses.

Seating is limited, so reserve your seat today.

Regional Chancellor Sophia Wisniewska (left) and COQEBS President Ricardo Davis.

USF St. Petersburg hosts breakfast for Concerned Organizations for Quality Education for Black Students

For the fourth year in a row, USF St. Petersburg hosted a breakfast on Wednesday for leaders of the Concerned Organizations for Quality Education for Black Students (COQEBS) to discuss their ongoing collaboration to improve student readiness in Pinellas County schools.

COQEBS is a coalition of community organizations and individuals working to ensure the Pinellas County School District is providing quality education for black students. James McHale, Ph.D., USFSP psychology professor and director of the Family Study Center, is a member of COQEBS and works closely with the group’s School Readiness Committee.

Regional Chancellor Sophia Wisniewska welcomed the group to the breakfast and discussed her commitment to student success and the importance of community partners such as COQEBS. “With a sound education, you can accomplish anything,” she said.

COQEBS President Ricardo Davis thanked Dr. Wisniewska and USFSP for its ongoing support of the coalition’s work and Dr. McHale for the work he has done to promote infant child readiness.

Regional Chancellor Sophia Wisniewska (left), Psychology Department Chairman James McHale and COQEBS President Ricardo Davis.

Regional Chancellor Sophia Wisniewska (left), Psychology Department Chairman James McHale and COQEBS President Ricardo Davis.

Dr. McHale discussed the success of the Baby Talk workshops the Family Study Center has conducted in partnership with the COQEBS School Readiness Committee for the past three years.

Getting children socially and emotionally ready for school starts when the child is an infant, McHale said. He said the aims of the Baby Talk workshops are to help child-care providers make changes in the way they approach and work with infants and toddlers, to help them become “safe, secure and powerful” children ready to learn when they are old enough for school.

He also discussed an innovative prenatal co-parenting program for African-American parents called Figuring It Out for the Child (FIOC), which has to date served two dozen families in south Pinellas County. The program helps moms and dads find ways to work together to raise their child even if they are not married or romantically involved. Every expectant father who has completed the 10-session program so far has remained committed to the baby and mom at post-natal follow-up, he said.

Figuring It Out for the Child is the subject of a new publication by McHale and Vikki Gaskin-Butler, USFSP psychology instructor and Co-Investigator for the FIOC project. The article, in the July issue of the Zero to Three journal, published by the National Center for Infants, Toddlers and Families, details one remarkable family’s successful journey through the FIOC program.

Family Study Center research has been funded since 2003 by a series of grants from the National Institute of Child Health and Development and by the Brady Education Foundation.

HarborNotes Plus Cover

HarborNotes Plus looks back at an amazing year

The 2012-2013 academic year was full of exciting milestones for USF St. Petersburg. Take a look back with us in our special 16-page electronic newsletter full of photos and highlights, called HarborNotes Plus.

Page through it now or print this version.

HarborNotes Weekly, University Advancement’s electronic newsletter, returns this fall with the latest news and events about USF St. Petersburg. If you are not subscribed, sign up now so you don’t miss an issue.

You’ll find it in your inbox each Friday during the fall and spring semesters. Look for the subject line, “Five Things to Know About USF St. Petersburg.”

USFSP College of Business logo

State budget includes $5 million for College of Business building

The 2013 state budget passed by the Florida Legislature and signed by Gov. Rick Scott includes $5 million to build a home for the USF St. Petersburg College of Business.

Pinellas County lawmakers were instrumental in securing funding for the project, which drew broad community support. Students from the USFSP College of Business traveled to Tallahassee in February urge legislators to fund the building.

The USF System Board of Trustees and the USFSP Campus Board designated the Piano Man Building, 701 Third Street South, as the site of the new building.

The St. Petersburg architecture firm Harvard Jolly will design the building.