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USFSP Branding & Logo Usage

University Logo & Guidelines
College-Level and Library Logos
Logo Questions
Audio & Video
Colors & Typography
Letterhead, Business Cards and Envelopes
Presentation Template

USFSP’s brand is expressed by visual and written messages produced by all units of the institution. The goal is consistent use of color, style and core messages.

The USFSP brand has a relationship with the USF System brand, which is provided by USF Tampa’s Office of University Communications and Marketing.

University Logo & Guidelines

The USFSP logo is the cornerstone of the USFSP brand. It’s vital that the USFSP logo is used consistently on all print and electronic communications.

Logo Usage Guidelines - Read Before Downloading

USFSP Logo Download

Once you receive written permission to use a USFSP logo in either print or digital materials, you can download it using the links below.

By downloading one of the TIFF or EPS files below, you agree to use the USFSP logo in accordance with the usage guidelines provided above.

Two-Color Vertical
EPS | TIFF

Solid Green Vertical
EPS | TIFF


Two-Color Horizontal
EPS | TIFF

Solid Green Horizontal
EPS | TIFF

Solid Gold Horizontal
EPS | TIFF

Solid Black Horizontal
EPS | TIFF

“Reverse” (white) logos:

USFSP Monogram Logo

For certain situations, a version of the USFSP logo without the accompanying “University of South Florida St. Petersburg” text may be appropriate. For example, for use as embroidery on a t-shirt or for items with a small surface area like a USB key. Please contact Edgardo Dangond at (727) 873-4040 or edangond@usfsp.edu for approval and access to this version of the logo.

College-Level and Library Logos

Need one of these in JPG format? You can convert the PDF files below by 'Saving as' if you have Adobe Pro or by using a free online file conversion service.

Each of our three colleges and our library has its own official logo. Each of these logos, while otherwise similar to the University logo, has the name of the college clearly identified.

The logo usage guidelines and approval process are the same for these logos as for the university logo.

Once you receive written permission to use a USFSP logo in either print or digital materials, you can download it using the links below.

By downloading one of the files below, you agree to use the USFSP logo in accordance with the usage guidelines provided above. Click a logo below to download a PDF version.

College of Arts & Sciences - Green & Gold logo

College of Arts & Sciences - Green logo

College of Education - Green & Gold logo
College of Education - Green logo

College of Business - Green & Gold logo
College of Business - Green logo

Library  - Green & Gold logo
Library  - Green logo

Student Affairs  - Green & Gold logo
Student Affairs  - Green logo

College of Arts & Sciences - Gold logo

College of Arts & Sciences - Black logo

College of Education - Gold logo

College of Education - Black logo

College of Business - Gold logo

College of Business - Black logo

Library - Gold logo

Library - Black logo

Student Affairs - Gold logo

Student Affairs - Black logo


“Reverse” (white) logos:

Logo Questions

For questions about proper logo usage, please contact Edgardo Dangond at (727) 873-4040 or edangond@usfsp.edu.

Audio & Video

Audio and video advertisements (traditional radio or television, Internet radio, etc.) are also reviewed by University Advancement to make sure the logo and any Web addresses are displayed, or spoken, correctly.

For videos, a department art element cannot be displayed for a longer amount of time than the university logo. For example, if the USFSP logo is displayed for five seconds, the additional art element cannot be displayed for more than five seconds. See the Logo Usage Guidelines for details.

Note: in addition, videos must include closed captioning for ADA accessibility.

Colors & Typography

USFSP uses the USF System primary and accent color palettes and encourages the use of USF fonts identified by USF Office of University Communications and Marketing.

Letterhead, Business Cards and Envelopes

As part of USF System policy and in order to maintain consistency in quality and appearance, USF has entered into an agreement with this printing vendor to supply departments with business cards, letterhead stationery and envelopes.