University Logo & Guidelines
College-Level and Library Logos
Logo Questions
Audio & Video
Colors & Typography
Letterhead, Business Cards and Envelopes
Presentation Template

USFSP’s brand is expressed by visual and written messages produced by all units of the institution. The goal is consistent use of color, style and core messages.

The USFSP brand has a relationship with the USF System brand, which is provided by USF Tampa’s Office of University Communications and Marketing.

University Logo & Guidelines

The USFSP logo is the cornerstone of the USFSP brand. It’s vital that the USFSP logo is used consistently on all print and electronic communications.

Logo Usage Guidelines – Read Before Downloading

The names, logos and symbols presented on this site are registered federal trademarks owned exclusively by the University of South Florida. After reviewing this page, faculty and staff can use these logos for official university business purposes only. They may also be used for non-commercial purposes at university-sponsored events.

Non-university third parties that would like to use the university’s name, symbols, or logos, or who would like to demonstrate an affiliation or partnership with USFSP, must request permission to use the logos by contacting Patrick Baxter, Asst. Director of Digital Communications, at (727) 873-4040 or pbaxter@usfsp.edu.

Can I use a USFSP logo?

You can use a USFSP logo if you are producing print and / or electronic communications on behalf of an official department / office within the university. However, please note that you must obtain prior written permission from USFSP University Advancement before you can legally use the USFSP logo. Contact Patrick Baxter, Asst. Director of Digital Communications, at (727) 873-4040 or pbaxter@usfsp.edu.

Do I need permission to use a logo on printed materials?

Yes. You must obtain prior written permission before you use a USFSP logo on any printed item, including newsletters, annual reports, brochures, posters, t-shirts, pens, mugs, etc. Please note: You must use a high-resolution, print-ready version of the logo on all printed materials.

Do I need permission to use a logo in an electronic format?

Yes. You must obtain prior written permission before you use a USFSP logo in an electronic format, including on a website, in a mobile app, on a social media site, etc. Please note: You must use a clean, web-ready version of the logo for electronic use.

When should I use a USFSP logo?

You should use an official USFSP logo on all print and electronic communications designed for an external audience, such as websites, social media sites, mobile applications, ads, brochures, etc.

I’ve noticed there is more than one logo. Which logo should I use?

You have the option of using either the USFSP logo or a USFSP College-level logo for your area. For example, if you are designing a flyer for the Verbal & Visual Arts department, you may use either the USFSP logo or the USFSP College of Arts and Sciences logo.

The USF athletic mark (often referred to as the “bull horns”) is reserved for use by USF Athletics and may only be used with permission from USF Athletics. The USF seal is reserved for use by the president. The USF System logo is reserved for use by USF System offices.

Can I alter a USFSP logo?

No. You cannot alter a USFSP logo in any way. You cannot change the fonts, change the colors, remove elements, or add elements.

In addition, you cannot tilt the logo; screen the logo; stretch the logo; place the logo on a busy background; or place the logo too close to other elements.

How much space does the logo need around it?

A clear zone of “white space” must surround the USFSP logo to ensure that it is clearly displayed and easy to read.

Can I place it on a color background?

All logos must be used on a white background, except for the “reverse” option (white with a transparent “USFSP”). A sample of the transparent logo appears in the banner at the very top of this page.

Can I create a logo for my department / office?

No. All departments/offices within the university must use either the USFSP logo or their USFSP College-level logo. There are no exceptions.

However, USFSP University Advancement may approve art marks for official academic programs and departments. Contact Edgardo Dangond, Interim Director of Constituent Services, at (727) 873-4040 or edangond@usfsp.edu for details.

Can I create a logo for my center / institute?

Yes. Centers and Institutes are primarily interdisciplinary research groups that may involve multiple colleges and other universities or organizations. As such, they are academic organizations, not departments or offices of USFSP, and therefore may develop their own distinct logos. More information about USF policy on centers and institutes may be found here. USF-based centers and institutes may include the official USF logo on their communications.

Can I use the USFSP logo or portions of the USFSP mark for my student organization?

No, USFSP’s logo is a registered trademark that represents the authority of the university. It is used on materials that are administered by offices and divisions of the university. Student groups may use USFSP’s green and gold colors, include “USFSP” in the names of their organizations, and design custom art marks for clubs and other student-run organizations. Art elements may not be added to the USFSP logo. In addition, students may not use the USFSP logo on personal business cards. A USFSP business card identifies an employee of the university.

How can I obtain permission to use a USF logo on an item I am creating for resale?

All items with a USFSP logo that are being produced for resale must be licensed through USF’s licensing agent, The Collegiate Licensing Company (or “CLC”). For information about the licensing process or to obtain a license, contact CLC.

Where can I download USFSP logos?

Once you receive written permission to use a USFSP logo in either print or digital materials, you can download it directly from this page, below.

I’ve reviewed all the information available on this site, but I still have questions. Can someone help?

Yes. Contact Patrick Baxter, Asst. Director of Digital Communications, at (727) 873-4040 or pbaxter@usfsp.edu.

USFSP Logo Download

Once you receive written permission to use a USFSP logo in either print or digital materials, you can download it using the links below.

By downloading one of the TIFF or EPS files below, you agree to use the USFSP logo in accordance with the usage guidelines provided above.

Two-Color Vertical
EPS | TIFF

Solid Green Vertical
EPS | TIFF

Solid Gold Vertical
EPS | TIFF

Solid Black Vertical
EPS | TIFF

Two-Color Horizontal
EPS | TIFF

Solid Green Horizontal
EPS | TIFF

Solid Gold Horizontal
EPS | TIFF

Solid Black Horizontal
EPS | TIFF

“Reverse” (white) logos:

USFSP Monogram Logo

For certain situations, a version of the USFSP logo without the accompanying “University of South Florida St. Petersburg” text may be appropriate. For example, for use as embroidery on a t-shirt or for items with a small surface area like a USB key. Please contact Edgardo Dangond at (727) 873-4040 or edangond@usfsp.edu for approval and access to this version of the logo.

College-Level and Library Logos

[tip content=”Need one of these in JPG format? You can convert the PDF files below by ‘Saving as’ if you have Adobe Pro or by using a free online file conversion service.”]

Each of our three colleges and our library has its own official logo. Each of these logos, while otherwise similar to the University logo, has the name of the college clearly identified.

The logo usage guidelines and approval process are the same for these logos as for the university logo.

Once you receive written permission to use a USFSP logo in either print or digital materials, you can download it using the links below.

By downloading one of the files below, you agree to use the USFSP logo in accordance with the usage guidelines provided above. Click a logo below to download a PDF version.

College of Arts & Sciences - Green & Gold logo

College of Arts & Sciences - Green logo

College of Education - Green & Gold logoCollege of Education - Green logo

College of Business - Green & Gold logo
College of Business - Green logo

Library  - Green & Gold logoLibrary  - Green logo

College of Arts & Sciences - Black logo

College of Education - Gold logo

College of Education - Black logo

College of Business - Gold logo

College of Business - Black logo

Library - Gold logo

Library - Black logo
College of Arts & Sciences - Gold logo

“Reverse” (white) logos:

Logo Questions

For questions about proper logo usage, please contact Edgardo Dangond at (727) 873-4040 or edangond@usfsp.edu.

Audio & Video

Audio and video advertisements (traditional radio or television, Internet radio, etc.) are also reviewed by University Advancement to make sure the logo and any Web addresses are displayed, or spoken, correctly.

For videos, a department art element cannot be displayed for a longer amount of time than the university logo. For example, if the USFSP logo is displayed for five seconds, the additional art element cannot be displayed for more than five seconds. See the Logo Usage Guidelines for details.

Note: in addition, videos must include closed captioning for ADA accessibility.

Colors & Typography

USFSP uses the USF System primary and accent color palettes and encourages the use of USF fonts identified by USF Office of University Communications and Marketing.

Letterhead, Business Cards and Envelopes

As part of USF System policy and in order to maintain consistency in quality and appearance, USF has entered into an agreement with this printing vendor to supply departments with business cards, letterhead stationery and envelopes.

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